A Corporate Social Responsibility View on Digital Disruption in Marketing
Disruption influences the primary components of modern digital marketing, including search engine optimization for website effectiveness, search engine and display advertising, content marketing, social media marketing, email marketing, and e-commerce. By
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The Palgrave Handbook of Corporate Sustainability in the Digital Era
Seung Ho Park Maria Alejandra Gonzalez-Perez Dinorá Eliete Floriani Editors
The Palgrave Handbook of Corporate Sustainability in the Digital Era
Editors Seung Ho Park Nanyang Technological University Singapore, Singapore
Maria Alejandra Gonzalez-Perez Universidad EAFIT Medellin, Antioquia, Colombia
Dinorá Eliete Floriani Universidade do Vale do Itajaí Itajaí, Brazil
ISBN 978-3-030-42411-4 ISBN 978-3-030-42412-1 (eBook) https://doi.org/10.1007/978-3-030-42412-1 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Sebastian Kopp / EyeEm This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Seung Ho Park To Ja Young (my wife), Alexandra and Amelia (my daughters). Maria Alejandra Gonzalez-Perez Dedicated to my Mum (1944–2020), to Dr. Carlos Enrique Piedrahita (1954–2018), and to my loved boy Cian Felipe (2008–2020). Dinorá Eliete Floriani To Flavio, my husband. My father and my mother, Leopoldo and Izolda Floriani.
Introduction
Business sustainability in a digital era requires a new way of doing business in the twenty-first century. Sustainability and digitalization provide challenges and opportunities to companies that require new capabilities and organizational adaptation. While they have drawn much attention in academic research and business practices, the management field is still unsure of the scope, related issues, and organizational processes and outcomes of these concepts. This Handbook is an ambitious attempt to provide multidisciplinary ideas in the global context that pave the way to advanced kn
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