A Pragmatic Business Approach to a Novel C5 Concept ATMAN
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A Pragmatic Business Approach to a Novel C5 Concept ATMAN Shobha Lala1 · Ramjee Prasad1
© Springer Science+Business Media, LLC, part of Springer Nature 2020
Abstract In this paper, we present a business model for Active Transformation of Mind and Body through Abundant Natural Methods (ATMAN). ATMAN is a tool for the growth of Concentration, Confidence, Creativity, Calmness, and Contentment (C5) and Harmony, Energy, Aesthetics, Limberness, Tranquility, and Happiness (HEALTH) to regain the balance of human mind and body through natural methods. It promotes physical health and peace of mind that helps in a sound and restful sleep. Regular practice ensures to control the Physical, Psychological, and Psychosomatic (P3) disorders. The emphasis of the model is on an improved Quality of Life for individuals, that is, social responsibility as well as the duty of everyone in the society. The aim of the model is a steady march towards Global peace and harmony with healthy and happy individuals. Keywords ATMAN · Excessive cognitive conditioning (ECC) · C5 (Concentration, Confidence, Creativity, Calmness, Contentment) · HEALTH (Happiness, Energy, Aesthetics, Limberness, Tranquility, Happiness)
1 Introduction The human race, since its inception, has been posed with several challenges. The initial era faced the challenge of survival while the latter ones were posed with the challenge of maintenance, discipline, law, and order. Marching through some wars and fatalities the race gradually proceeded with the technology to comfort and luxury. The present generation of human beings, across the Globe, is posed with challenges of maintaining physical health and peace of mind. The human mind and body and their harmony are pivotal for a successful, happy, and blissful life. The natural bond between the mind and body is a catalytic agent for the visual and physical experiences, their co-relation, and the subsequent effect [1]. The body is the vehicle and mind, the driver. The Health and happiness of the individuals is the foundation for global peace and harmony. Calm, Contended and blissful * Shobha Lala [email protected] Ramjee Prasad [email protected] 1
CTIF Global Capsule, Aarhus University, Herning, Denmark
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humans will lead the masses, on the path of human evolution, to health, happiness, success, and peace. However, with the rapid onset of computerization. digitalization, automatization, and robotization, the human mind is working overtime while the body movement is minimal or negligent. The preference of gym work-out over physical activities has, even more, increased the dependability on machine [2]. Proximity to social media and advanced communication networks have made us available round the clock and the biological clocks are going haywire. Sleep patterns have been disturbed and a peaceful and sound sleep has become a luxury that only a few can afford. Individuals of all age groups and genders are affected by these disorders chronically sleep-deprived [3], sleep problems [3]
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