Achieving Brand Loyalty in China through After-Sales Services With a
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural m
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Alexander Fraß
Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants
Business Analytics Herausgegeben von K.-P. Schoeneberg, Hamburg, Deutschland
The interdisciplinary approach of the series “Business Analytics” synergises the scientific disciplines of Ecommerce, business informatics, economics and mathematics. Based on the latest scientific methods, models and algorithms, the series integrates two juxtapositioned fields of research: scientific methodology and practically derived data in the discipline of strategic and operative business oriented questions. Within these disciplines, the series presents results of current research questions about data- and future-oriented themes as strategies, analytics and prediction. The findings of this series are highly relevant to all scientific fields in this area of research, academic institutions and companies that have an awareness of how data can drive business outcomes but want to better leverage data as a corporate asset for competitive advantage.
Herausgegeben von Prof. Dr. Klaus-Peter Schoeneberg Hamburg University of Applied Sciences Hamburg, Germany
Alexander Fraß
Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants With prefaces by Prof. Dr. Klaus-Peter Schoeneberg Prof. Dr. José Albors Garrigós
Alexander Fraß Henstedt-Ulzburg, Deutschland Dissertation Universitat Politècnica de València, 2015
Business Analytics ISBN 978-3-658-14366-4 ISBN 978-3-658-14367-1 (eBook) DOI 10.1007/978-3-658-14367-1 Library of Congress Control Number: 2016942506 Springer Gabler © Springer Fachmedien Wiesbaden 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper This Springer Gabler imprint is published by Springer Nature The registered company is Springer Fachmedien Wiesbaden GmbH
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Preface by the Editor The Chinese automotive market is – a
