Advances in Advertising Research (Vol. 1) Cutting Edge International
Research on advertising, branding and communication from an international perspective is essential in the face of the growing globalisation of markets, which requires academics and practitioners to take an increasingly international orientation in develop
- PDF / 5,331,668 Bytes
- 404 Pages / 419.528 x 595.276 pts Page_size
- 25 Downloads / 208 Views
GABLER RESEARCH European Advertising Academy Editors: Sandra Diehl, University of Klagenfurt Flemming Hansen, Copenhagen Business School Robert Heath, School of Management, Bath Peter Neijens, University of Amsterdam Shintaro Okazaki, Autonomous University of Madrid Patrick de Pelsmacker, University of Antwerp Edith Smit, University of Amsterdam Ralf Terlutter, University of Klagenfurt
The objective of the European Advertising Academy (EAA) is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field.
Ralf Terlutter / Sandra Diehl / Shintaro Okazaki (Eds.)
Advances in Advertising Research (Vol. 1) Cutting Edge International Research
RESEARCH
Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de.
1st Edition 2010 All rights reserved © Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2010 Editorial Office: Ute Wrasmann | Nicole Schweitzer Gabler Verlag is a brand of Springer Fachmedien. Springer Fachmedien is part of Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Umschlaggestaltung: KünkelLopka Medienentwicklung, Heidelberg Printed on acid-free paper Printed in Germany ISBN 978-3-8349-2111-6
The European Advertising Academy (EAA)
The objective of the European Advertising Academy (EAA) is to provide a professional association to academics and practitioners interested in advertising and its applications that will promote, disseminate and stimulate high quality research in the field. The association particularly serves as a meeting and communication forum for its members. It offers a network for the exchange of knowledge on an international level and constitutes a framework allowing for a better dissemination of information on research and teaching. The EAA is closely related to the yearly International Conference on Research in Advertising (ICORIA). The purpose of the conference is to create a forum where people studying advertising in the academic world could exchange ideas, and where they could meet with practitioners who have experience with advertising in the commercial world. Every natural person that is professionally concerned with or interested in research or teaching in the field of advertising is, irrespective of nationality, eligible to become a full member of the organisation. The EAA was founded in
Data Loading...
