Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce
The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The revenue of the Alibab
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Abstract
The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The revenue of the Alibaba Group is running high, since they achieve more sales than their competitors Ebay and Amazon.com together. Alibaba is the first company to make market information and data available for free to all the users, all over the world. Customers/providers of goods can expand the reach of their business quickly. In addition, the connection system of Alibaba and how they connect business people with suppliers is fascinating. Their business strategy has made them both well-known and successful in Asia already. Alibaba’s international interest is to get more access to popular Western brands, especially high-end and luxury brands, given the huge unmet demand among Chinese consumers for products that are not yet available in China. For that matter, it is likely that Alibaba will become a successful brand for retailers all over the world for selling their products and since the world is getting smaller, perhaps even for B2B or C2C markets.
M. Havinga (*) School of Marketing Management, Hanze University OAS, Groningen, The Netherlands e-mail: [email protected] M. Hoving • V. Swagemakers The SBRM program of the School of Marketing Management, Hanze University OAS, Groningen, The Netherlands # Springer International Publishing Switzerland 2016 R.T. Segers (ed.), Multinational Management, DOI 10.1007/978-3-319-23012-2_2
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Introduction
Once upon a time there was a large and successful company in China called the Alibaba Group, a large internet and e-commerce company ready to conquer the world. The company is already well known in many countries all over the world and is getting more attention in every European country. This is especially true now that Alibaba has applied for its initial public offering (IPO) in the New York Stock exchange market, and it is expected that Alibaba will make history with the largest IPO ever and make a fairytale come true. The Alibaba Group is a group of internet based businesses with a mission to make it easy for anyone to buy or sell anything, anywhere in the world, but especially to make Chinese businesses more open and accessible for the world. The Alibaba Group consists of many subsidiaries. One of them is Alibaba.com. By offering online web portals for the Business-to-Business market and online retailing, companies are able to purchase and contact the suppliers. The revenue of the Alibaba Group is running high, since they achieve more sales than their competitors Ebay and Amazon.com together. Alibaba is the first company to make market information and data available for free to all the users, all over the world. Customers/providers of goods can expand the reach of their business quickly. In addition, the connection system of Alibaba and how they connect business people with suppliers is fascinating.
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