Aligning Information Technology, Organization, and Strategy Effects

Information technology (IT) has the potential to substantially enhance firm performance. However, not all firms possess the complementary factors that unlock the full value of IT. Ferdinand Mahr develops an integrative theoretical model of IT complements

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GABLER RESEARCH Markt- und Unternehmensentwicklung / Markets and Organisations Edited by Professor Or. Ores. h. c. Arnold Picot Professor Or. Professor h.c. Or. h.c. Ralf Reichwald Professor Or. Egon Franck Professorin Or. Kathrin Möslein

Change of institutions, technoloqy and cornpetition drives the interplay of rnarkets and organisations. The scientific series 'Markets and Organisations' addresses a rnagnitude of related questions, presents theoretic and ernpirical findings and discusses related concepts and rnodels.

Ferdinand Mahr

Aligning Information Technology, Organization, and Strategy Effects on Firm Performance With forewords by Prof. Dr. Dres. h.c . Arnold Picot and Prof. Dr. Tobias Kretsch mer



GABLER

RESEARCH

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tnesrs. Ludwig -Ma ximilians-Universität München , 2010

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Foreword Prof. Dr. Dres. h.c, Arnold Picot Information technology has the potential to significantly enhance firm performance. However; firms differ heavily in their capability to leverage the full value of IT. These disparities may be a consequence of elements that strengthen IT's perfonnance impact and that are not present in all finns. The author of this book investigates combinations of IT, organizational structures, human resource management practices, and corporate strategies that are qualified to unlock IT's full potential für performance increases. The issue of complementarities between IT, crganization, and strategy is both up to date and of fundamental importance as this concept supports general managers in designing the organization and technology required to implement the strategy they have set. Mter presenting a thoroughly developed theoretical model, the author provides large-scale empirical analyses of two specific phenomena related to complementarities between IT, crganization, and strategy. Based on an extensive review of previous studies on factors that are complementary to IT, the author devel