An Integrated Analysis of Customer Requirements for Bicycle Leisure Activity Functional Clothing Design
The enhancement of our living quality has made people increase requirements of product functions. Bicycle-related clothing is known to play an important role for biking in comfort and safety. Most manufacturers mainly focus on the improvement of material
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Abstract The enhancement of our living quality has made people increase requirements of product functions. Bicycle-related clothing is known to play an important role for biking in comfort and safety. Most manufacturers mainly focus on the improvement of material properties of clothes instead of clothing design to meet customer requirements. This shortsighted view may not help increase the marketing competition. The objective of this research is to use an integrated procedure to determine customer requirements for bicycle leisure activity functional clothing design. In this research, a multiple regression analysis on identifying potential customers is used, and followed by the AIO lifestyle questionnaire, factor analysis and conjoint analysis to determine groups of customer preferences for bicycle leisure activity functional clothing design. The preferences of different ethnic group contents will be referenced for designers to define customer requirements and criteria in the process of bicycle leisure activity functional clothing development.
Keywords Customer-oriented product design Bicycle leisure activity functional clothing design Psychographics Factor analysis Conjoint analysis
M.-C. Lin (&) Y.-H. Lin Department of Creative Product Design and Management, Far East University, Tainan City 744, Taiwan e-mail: [email protected] Y.-H. Lin e-mail: [email protected] S.-F. Liu Department of Industrial Design, National Cheng Kung University, Tainan City 701, Taiwan e-mail: [email protected] M.-S. Chen Department of Commercial Creativity Management, National Taipei University of Business, Taoyuan City 324, Taiwan e-mail: [email protected] © Springer International Publishing Switzerland 2016 F. Rebelo and M. Soares (eds.), Advances in Ergonomics in Design, Advances in Intelligent Systems and Computing 485, DOI 10.1007/978-3-319-41983-1_35
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1 Introduction Product design is an integrated decision-making process that aims to introduce good products in the market that can appropriately meet the preferential requirements of customers [1]. Biking has become a popular activity due to its contribution in maintaining health. Bicycle-related clothing can play in securing advantages in biking comfort and safety. Currently, the improvement of our social livings has made people to increase their requirements on bicycle leisure activity functional clothing and diversify their preferences in product characteristics. This change makes clothing designers face the pressure of technological integration and tend to use the customer-oriented product design strategy. For designers, an accurate grasp of customer requirements and preferences and design creative products to attract customers is an important factor to promote product development [1, 2]. Therefore, the design of clothing is a complicated task that heavily relies on manufacturing techniques, expert experiences and customer requirements. Customer requirements are even considered as the crucial factor to the success of clo
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