An Integrative Approach to Innovation Management Patterns of Compani
Despite the critical role that managers ascribe to innovation, the high failure rates of newly introduced products indicate that success is difficult to achieve. Nicolas Zacharias addresses this challenge using an integrative approach that deals with the
- PDF / 2,215,483 Bytes
- 112 Pages / 419.528 x 595.276 pts Page_size
- 83 Downloads / 196 Views
GABLER RESEARCH Neue Perspektiven der marktorientierten Unternehmensführung Herausgegeben von Professor Dr. Ruth Stock-Homburg, Technische Universität Darmstadt Professor Dr. Jan Wieseke, Ruhr-Universität Bochum
Nicolas Zacharias
An Integrative Approach to Innovation Management Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness With a foreword by Prof. Dr. Ruth Stock-Homburg
RESEARCH
Bibliographic information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data are available in the Internet at http://dnb.d-nb.de.
Dissertation Technische Universität Darmstadt, 2011 D 17
1st Edition 2011 All rights reserved © Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2011 Editorial Office: Marta Grabowski | Britta Göhrisch-Radmacher Gabler Verlag is a brand of Springer Fachmedien. Springer Fachmedien is part of Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Cover design: KünkelLopka Medienentwicklung, Heidelberg Printed on acid-free paper Printed in Germany ISBN 978-3-8349-3338-6
V
Series Foreword Current developments like rapidly changing customers’ requirements, shortened product life cycles, increasing globalization, and demographic change associated with skilled worker and manager shortage present organizations with completely new challenges. The successful handling of these challenges requires the development of new business management concepts. These concepts should consider the following points: the increase of the companies’ market and innovation orientation (e.g., by the adaptation of the organizational structure respectively the promotion of the employees’ innovation and customer orientation), the implementation of new working principles (e.g., customer-oriented and virtual global teams), the long-range maintenance of managers’ and employees’ employability (e.g., by the setup and expansion of intercultural competences as well as targeted steps towards the promotion of the work-life balance), right up to the preservation and expansion of human resources (e.g., by personal marketing activities such as targeted steps towards the advancement of elder and female employees as organizational potential). The variety of possible starting points shows: a scientific consideration from the viewpoint of a single economic discipline meets these various challenges only to some extent. The series “Neue Perspektiven der marktorientierten Unternehmensführung” is dedicated
Data Loading...
