Analysis of collective action propagation with multiple recurrences
- PDF / 1,746,446 Bytes
- 14 Pages / 595.276 x 790.866 pts Page_size
- 50 Downloads / 221 Views
(0123456789().,-volV)(0123456789(). ,- volV)
ORIGINAL ARTICLE
Analysis of collective action propagation with multiple recurrences Choujun Zhan1 • Fujian Wu2 • Zhenhua Huang1 • Wei Jiang2 • Qizhi Zhang1 Received: 21 August 2019 / Accepted: 23 January 2020 Springer-Verlag London Ltd., part of Springer Nature 2020
Abstract Collective action propagation, which can be as large as billions of people adopting Facebook or as small as a few researchers citing a paper, exists in various real-life scenarios. Here, we perform a large-scale investigation of collective action propagation with ‘‘recurrence’’ phenomena. We consider actions that propagate in a social network with multiple communities and find the growth in the propagation breadth of collective action can be explained by a simple mathematical model with an analytical solution. We use datasets on the growth of total views of TED and YouTube videos, the prize pool of Dota 2 tournaments, and a total gross of movies to investigate collective action propagation with recurrence phenomena. Experimental results reveal that our model can capture universal features of collective action propagation, validating the idea that collective action propagation with recurrence results from an action being transmitted from communities to communities. Keywords Collective action propagation Recurrence and burst Complex network Crowdfunding Online content
1 Introduction Information-sharing and idea-sharing are the primary mechanisms by which modes and actions propagate through a social network to reach the public. In modern society, with the rise of new communication technologies, connections between individuals are becoming richer, stronger, and more complex, making it much easier for information and ideas to be shared and propagated through a community. Additionally, the propagation of information and ideas strongly influences audiences’ modes of feeling and thought, even leading to millions of people deciding to take a particular action, such as buy a product, watch a movie, click a ‘‘like’’ button, etc. Ultimately, collective
& Qizhi Zhang [email protected] Choujun Zhan [email protected] Zhenhua Huang [email protected] 1
School of Computer, South China Normal University, Guangzhou, China
2
School of Electrical and Computer Engineering, Nanfang College of Sun Yat-Sen University, Guangzhou, China
action can be ignited, resulting in propagation on an almost unprecedented scale. For instance, people may share a new song, movie, or book with friends, and those friends, in turn, reshare it with their friends. Then, this work of art attracts an audience of millions and leads to action propagation. Research on the propagation of information, ideas, and action is a focus of many disciplines. A vast amount of literature on this topic has been produced by scholars during the last decade. Pioneering scholars from disparate academic disciplines have investigated collective action propagation and have advanced various terms for describing the same or sim
Data Loading...
