Approaching Business Models from an Economic Perspective II

This book breaks the boundaries of the single enterprise, proposing the symbiotic business model, and discussing business model design engineering as well as other new concepts, methods and ideas. Business models are not only dependent on business intuiti

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Approaching Business Models from an Economic Perspective II

Approaching Business Models from an Economic Perspective II

Wei Wei Wuxiang Zhu Guiping Lin •



Approaching Business Models from an Economic Perspective II

123

Wei Wei HSBC Business School Peking University Shenzhen, China

Wuxiang Zhu Tsinghua University Beijing, China

Guiping Lin Tian An Cyber Park Group Co Ltd. Shenzhen, Guangdong, China

ISBN 978-981-15-7057-5 ISBN 978-981-15-7058-2 https://doi.org/10.1007/978-981-15-7058-2

(eBook)

© Springer Nature Singapore Pte Ltd. 2020 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore

Foreword by Zhang Xindong

A Systematic Approach to Business Model Design If you are the founder of an enterprise, this book is recommended reading. It is best to read together with your team to design a better business model in a systematic manner. Business models can be independent of business intuition. So can a business model be systematically designed by a team and continuously upgraded? We say that, “Yes, it can.” Furthermore, it also puts forth methodologies, including nature-specific ones like the theories and principles for business model design, and also ones that are quantity-specific. Quantity specific is the main concept advanced in this book. It involves the business model-based “financial accounting methods” and the “financial analysis method” based on business ecospheres. Traditional accounting in the context of the industrial age focuses more on “product pricing” and is of little help to business model design. However, the “business model-based financial accounting methods” devised by the Wei & Zhu team, centers on “transaction pricing” with “stakeholders” and “ac