Artificial Intelligence for Business
This book offers a practical guide to artificial intelligence (AI) techniques that are used in business. The book does not focus on AI models and algorithms, but instead provides an overview of the most popular and frequently used models in business. This
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Rajendra Akerkar
Artificial Intelligence for Business
123
SpringerBriefs in Business
More information about this series at http://www.springer.com/series/8860
Rajendra Akerkar
Artificial Intelligence for Business
Rajendra Akerkar Western Norway Research Institute Sogndal, Norway
ISSN 2191-5482 ISSN 2191-5490 (electronic) SpringerBriefs in Business ISBN 978-3-319-97435-4 ISBN 978-3-319-97436-1 (eBook) https://doi.org/10.1007/978-3-319-97436-1 Library of Congress Control Number: 2018950441 © The Author(s), under exclusive license to Springer International Publishing AG, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
Artificial intelligence (AI) has become a prominent business buzzword. However, many organizations continue to fail to effectively apply AI to solve specific business cases. An important characteristic of AI is that it is not static, it learns and adapts. Artificial intelligence is the creation of “intelligent” machines – intelligent because they are taught to work, react and understand language like humans do. If you have ever used predictive search on Google, asked Siri about the weather, or requested that Alexa play your special playlist, then you have experienced AI. AI will positively and immensely change how we engage with the world around us. It is going to advance not only how business is done but the kind of work we do – and unleash new heights of creativity and inventiveness. For businesses, the practice of AI translates straight into less time spent on routine administrative tasks internally and satisfied customers externally. Adopting AI can be cost-effective, complementary to customer engagement and useful in b
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