Beat the Crisis: 33 Quick Solutions for Your Company
"Stocks plunge on worries over financial sector" "Jobless rate at 14-year high" "Economy shrinks with consumers leading the way" "As home sales sag, foreclosures soar" "Retail chains caught in a wave of bankruptcies" Newspaper columns blare the news daily
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Hermann Simon
Beat the Crisis: 33 Quick Solutions for Your Company
Hermann Simon Simon-Kucher & Partners Haydnstr. 36 53115 Bonn Germany [email protected]
ISBN 978-1-4419-0822-3 e-ISBN 978-1-4419-0823-0 DOI 10.1007/978-1-4419-0823-0 Library of Congress Control Number: 2009932783 © Hermann Simon 2010 All rights reserved. This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis. Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden. The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights. Printed on acid-free paper
Foreword
The idea for this book came from my wife Cecilia. After having given presentations on the current crisis to managers all over the world, she asked me one Sunday morning in the summer of 2009, “Why don’t you write a book about the crisis?” If I decided to take her advice, one thing was immediately clear to me: it would have to be done very quickly. Within one week I had the contract settled with my publisher and a project team assembled at Simon-Kucher & Partners that would support me. A total of one month and eight days had passed between finishing the first chapter and delivering the completed manuscript. As I wrote, the publishing team prepared the production process, the market introduction and the cover design – an unusual application of “simultaneous engineering” in the publishing world. “Quick solutions” is the key phrase of the book. By this, I mean solutions that can be implemented quickly and that generate quick results. The unexpectedness and magnitude of the crisis has put companies that do not react fast and decisively in great danger. The importance of responding quickly to the crisis cannot be emphasized enough. The many quick solutions offered in this book show that there are various ways and means of beating the crisis. Resignation is certainly not one of them. Despite the urgency, however, companies must absolutely avoid making fatal mistakes. A wrong step might be forgiven in good times, but in the crisis it can result in a company going under. The severity of the crisis demands that you understand its causes, diagnose your specific situation carefully, implement decisively and monitor closely. This book provides practical support for all these aspects. For the post-war generation, to which I belong, this crisis poses a totally new challenge. In our entire lives, we have been fortunate to experience peace, growth, and prosperity. The last great depression Foreword
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took place before our time. We are now called upon to mobilize
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