Behavioral Economics Toward a New Economics by Integration with Trad
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike so
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Masao Ogaki Saori C. Tanaka
Behavioral Economics Toward a New Economics by Integration with Traditional Economics
Springer Texts in Business and Economics
More information about this series at http://www.springer.com/series/10099
Masao Ogaki Saori C. Tanaka •
Behavioral Economics Toward a New Economics by Integration with Traditional Economics
123
Masao Ogaki Faculty of Economics Keio University Minato-Ku, Tokyo Japan
Saori C. Tanaka ATR Brain Information Communication Research Laboratory Group Kyoto Japan
ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business and Economics ISBN 978-981-10-6438-8 ISBN 978-981-10-6439-5 (eBook) DOI 10.1007/978-981-10-6439-5 Library of Congress Control Number: 2017951995 © Springer Nature Singapore Pte Ltd. 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
To Rieko, Rem, and Renee —Masao Ogaki To my family — Saori C. Tanaka
Preface
This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that
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