Best Practices in Marketing and their Impact on Quality of Life
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marke
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Helena Alves José Luis Vázquez Editors
Best Practices in Marketing and their Impact on Quality of Life
Best Practices in Marketing and their Impact on Quality of Life
New Book series: Applying Quality of Life Research: Best Practices Series Editor: DAVE WEBB University of Western Australia, Australia
Editorial Board: M. JOSEPH SIRGY Virginia Tech, USA
ALEX MICHALOS University of British Columbia, Canada
This book series focuses on best practices in specialty areas of Quality of Life research, including among others potentially: community development, quality of work life, marketing, healthcare and public sector management. In today’s world, governments, organizations and individuals alike are paying increasingly more attention to how their activities impact on quality of life at the regional, national and global levels. Whether as a way to tackle global resource shortages, changing environmental circumstances, political conditions, competition, technology or otherwise, the far-reaching impact of decisions made in these and other areas can have a significant impact on populations regardless of their level of development. Many lessons have been learned; yet many are still to be realized. Across a number of volumes on diverse themes, this book series will address key issues that are of significant importance to decision makers and participants across all sectors. The series will be invaluable to anyone with an interest in applying quality of life knowledge in contemporary society.
For further volumes: http://www.springer.com/series/8364
Helena Alves • José Luis Vázquez Editors
Best Practices in Marketing and their Impact on Quality of Life
Editors Helena Alves Department of Business and Economics University of Beira Interior Covilhã, Portugal
José Luis Vázquez University of León Leon, Spain
ISSN 2213-994X ISSN 2213-9958 (electronic) ISBN 978-94-007-5877-3 ISBN 978-94-007-5878-0 (eBook) DOI 10.1007/978-94-007-5878-0 Springer Dordrecht Heidelberg New York London Library of Congress Control Number: 2013930549 © Springer Science+Business Media Dordrecht 2013 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publisher’s location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may
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