Big Data and Analytics Strategic and Organizational Impacts
This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevan
- PDF / 4,996,434 Bytes
- 202 Pages / 453.543 x 683.15 pts Page_size
- 86 Downloads / 212 Views
Big Data and Analytics Strategic and Organizational Impacts
Big Data and Analytics
Vincenzo Morabito
Big Data and Analytics Strategic and Organizational Impacts
123
Vincenzo Morabito Department of Management and Technology Bocconi University Milan Italy
ISBN 978-3-319-10664-9 DOI 10.1007/978-3-319-10665-6
ISBN 978-3-319-10665-6
(eBook)
Library of Congress Control Number: 2014958989 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2015 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Foreword
Few organizations understand how to extract insights and value from the recent explosion of “Big Data.” With a billion plus users on the online social graph doing what they like to do and leaving a digital trail, and with trillions of sensors now being connected in the so-called Internet of Things, organizations need clarity and insights into what lies ahead in deploying these capabilities. While academic scholars are just beginning to appreciate the power of big data analytics and new media to open up a fascinating array of questions from a host of disciplines, the practical applicability of this is still lacking. Big data and analytics touches multiple disciplines ranging from sociology, psychology, and ethics to marketing, statistics, and economics, as well as law and public policy. If harnessed correctly it has the potential to solve a variety of business and societal problems. This book aims to develop the strategic and organizational impacts of Big Data and analytics for today’s digital business competition and innovation. Written by an academic, the book has nonetheless the main goal to provide a toolbox suitable to be useful to business practice and know-how. To this end Vincenzo as in his former books has structured the content into three parts that guide the reader through how to
Data Loading...
