Black College Alumni Giving: A Study of the Perceptions, Attitudes,and Giving Behaviors of Alumni Donors at Selected His
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Black College Alumni Giving: A Study of the Perceptions, Attitudes, and Giving Behaviors of Alumni Donors at Selected Historically Black Colleges and Universities Received (in revised form): June 29, 2006
Rodney T. Cohen has over a decade of professional experience in higher education including positions at Notre Dame, Western Kentucky, UT Medical Branch, North Carolina A&T, Fisk, and the Washington Center for Internships. He has researched and lectured on the history, culture, and traditions of HBCUs. His work has resulted in articles and the publication of two books on black colleges: The Black Colleges of Atlanta (2000) and Fisk University (2001). He has been an invited guest lecturer and keynote speaker for numerous colleges and organizations including Black Enterprise Magazine, Central Missouri State University, Saint Mary’s College, Georgia College, Morehouse College, and Columbia University. He is a graduate of Clark College in Atlanta, Western Kentucky, and Vanderbilt Universities, where he received his bachelor, master, and doctorate degrees, respectively.
Abstract Historically, Historically Black Colleges and Universities (HBCUs) have struggled in their attempt to solicit financial gifts from its alumni. Traditionally, black college alumni have appeared to show negligence in their effort to support their alma maters. As a result, many black colleges have ignored them as potential donors. This lack of attention may be crucial to the very survival of HBCUs. Historically, many of these colleges have depended on the support of foundations and corporations. However, with the shift in funding Author’s Contact Address: Rodney T Cohen 2925 Peek Road NW Atlanta, GA 30318 USA Phone: + 1 8324075255 Email: [email protected]
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priorities by many foundations and corporations and an increased competition for support by other institutions, funding from these funding sources has become limited and in some cases nonexisting. Therefore, the need for many HBCUs to garner financial support from its alumni is vital for their survival. The purpose of this study was to improve on the knowledge and understanding regarding black college alumni as it relates to their alma mater and the philanthropic process. Since contributions from alumni play such a significant role in the life of an institution, the question is “what can be expected from alumni giving at black colleges in the coming decades?” In response, this study sought to investigate the perceptions, attitudes, and giving behaviors of alumni donors
INTERNATIONAL JOURNAL OF EDUCATIONAL ADVANCEMENT. VOL.6 NO.3 200–220 © 2006 PALGRAVE MACMILLAN LTD. ISSN 1744-6503 $30.00 www.palgrave-journals.com/ijea
Black College Alumni Giving
at a selected group of HBCUs. The research study was conducted among 1000 alumni donors of four historically black colleges and universities. The results of the study uncovered some interesting findings, which paralleled and contradicted some previous studies dedicated to African American giving. The findings uncovered the fact that alumn
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