Brand Machines, Sensory Media and Calculative Culture
‘A very original analysis of the relation between the commercialisation of digital technology and the lives of contemporary consumers: advertising in the age of the algorithm.’ - John Sinclair, University of Melbourne, Australia This study argues tha
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Sensory Media and Calculative Culture Sven Brodmerkel and Nicholas Carah
Brand Machines, Sensory Media and Calculative Culture
Sven Brodmerkel • Nicholas Carah
Brand Machines, Sensory Media and Calculative Culture
Sven Brodmerkel Faculty of Society & Design Bond University Robina, Queensland, Australia
Nicholas Carah School of Communication and Arts University of Queensland Brisbane, Queensland, Australia
ISBN 978-1-137-49655-3 ISBN 978-1-137-49656-0 DOI 10.1057/978-1-137-49656-0
(eBook)
Library of Congress Control Number: 2016952146 © The Editor(s) (if applicable) and The Author(s) 2016 The author(s) has/have asserted their right(s) to be identified as the author(s) of this work in accordance with the Copyright, Designs and Patents Act 1988. This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Cover illustration © Jakub Krechowicz / Alamy Stock Photo Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Macmillan Publishers Ltd. London The registered company address is: The Campus, 4 Crinan Street, London, N1 9XW, United Kingdom
To my parents, in gratitude. (SB) To Nicola and Felix. (NC)
ACKNOWLEDGEMENTS
Some of the material used in this book was published in part or in a different form in Mobile Media and Communication and New Media and Society. We wish to thank these journals for permission to use this work here. A portion of the case study material on XXXX Gold was collected as part of a study funded by the Foundation for Alcohol Research and Education (FARE). Many thanks to FARE for their support of the critical examination of media technologies, which is an important part of the public debate about alcohol. Parts of the fieldwork for this book, particularly travel and attendance at industry conferences, was funded by our institutions, the University of Queensland’s Early Career Researcher scheme in the case of Nicholas, and Bond University’s Faculty Research Grants in the c
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