Branded Spaces Experience Enactments and Entanglements
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast cha
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e book series of the Karlshochschule International University explores new ideas and approaches to management, organizations and economy from a cultural and interpretive point of view. The series intends to integrate different perspectives towards economy, culture and society. Therefore, management and organizational activities are not seen as being isolated from their context, but rather as contextbound and dependent on their surrounding cultures, societies and economies. Within these contexts, activities make sense through the allocation, the interpretation and the negotiation of meanings. Sense-making can be found in performative processes as well as the way social meaning is constructed through interactions. The series seeks innovative approaches, both in formulating new research questions and in developing adequate methodological research designs. We welcome contributions from different interdisciplinary and collective ways of thinking and seeking knowledge which focus on the integration of “Management – Culture – Interpretation“.
Edited by Prof. Dr. Andreas P. Müller Prof. Dr. Stephan Sonnenburg Karlsruhe, Germany
Stephan Sonnenburg • Laura Baker (Eds.)
Branded Spaces Experience Enactments and Entanglements
Editors Prof. Dr. Stephan Sonnenburg Karlsruhe, Germany
ISBN 978-3-658-01560-2 DOI 10.1007/978-3-658-01561-9
Dr. Laura Baker Graz, Austria
ISBN 978-3-658-01561-9 (eBook)
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