Broadcast digital asset management at Lifetime Television
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Keywords: media asset management (MAM), digital asset management (DAM), IT, broadcast, development, project management Abstract The merging of IT and broadcast technology has been an ever-expanding phenomenon. This merge is particularly evident in the area of digital asset management (DAM). The author, an experienced software developer, describes his first foray into the arena of broadcast technology. Currently he is working on a new DAM system for long form and promo content. The current post-production process will be replaced with an automated tapeless environment supporting ingest, quality control, dubbing, transfer to the editing system, archive management and transfer to on-air systems. This paper describes the education of the author on broadcast technology and the unique needs and concerns of his post-production clients. The merging of IT and broadcast, and the contributions each brings to the success of the implementation of a DAM system is set against the backdrop of a project as it progresses from high-level analysis, vendor selection, system design, hardware implementation, software development, testing and detailed workflow analysis. The author presents a project in the midst of development, with the recurrent pattern of successes and setbacks.
THE FIRST DAY AT SCHOOL
Carl Charleson Lifetime Entertainment Worldwide Plaza, 309 West 49th Street New York, NY 10019, USA Tel: +1 212 424 7310 Fax: +1 212 957 4469 Email: [email protected]
I was sitting in a meeting, my eyes following the conversation like an avid tennis fan watching Venus Williams and Lindsay Davenport at match point. I tried to interrupt the volley and ask a question, but the conversation quickly bounced in another direction. Having lost the moment, and not wanting to bring the meeting to a screeching halt, I quickly jotted down the acronym for a future Google search. It was August 2004 and it was my first day at Lifetime Entertainment. I was sitting in a meeting with the head of the broadcast facility and several folks from
post-production. We were discussing moving our broadcast facility from Astoria, Queens to a yet-to-be-built facility in downtown Manhattan. Along with that, we planned to upgrade all broadcast operations and postproduction systems and IT infrastructure. It was also an opportunity to revamp how we do our business. Unfortunately, at that point I was not completely sure what post-production meant. The thought of project managing the implementation of a media asset management (MAM) system for Lifetime suddenly seemed very daunting. Panic spread throughout me
# Palgrave Macmillan Ltd. 1743–6559/06 $30.00 Vol. 2, 2 109–118 JOURNAL OF DIGITAL ASSET MANAGEMENT
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and I hoped no one noticed that I was completely lost. Fortunately my boss did notice and after the meeting, he assured me that even though he had been on the project a few weeks that he was still jotting down terms for future Google searches and only understood half of what was being discussed. At that point, I could only dream of getting to that
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