Building the Digital Enterprise A Guide to Constructing Monetization
The digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital tech
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tal solutions and illustrates how companies can enable architectural thinking across the enterprise.” —Allen Brown, President and Chief Executive Officer, The Open Group, Global consortium for enabling business objectives through International IT Standards; President, Association of Enterprise Architects (AEA) “The public sector is increasingly engaged in transformational change, focused on enabling the capabilities of individuals and communities as global economic, social and political forces shape society. Technology is increasingly the default means of engagement and service provision for local and central government as citizens and services become more ‘connected’. Mark Skilton’s book is an important contribution which illustrates the central role of digital access and delivery in contemporary public service.” —Daniel Goodwin, Advisor; Consultant; former Local Authority Chief Executive “The use of technology in healthcare has the potential to transform lives and outcomes not only for patients and clinicians but also the way care in the community and the wider society and its population is practiced. We see rapid advances in the use of medical technology in many life sciences and healthcare fields where new innovative ways of treatment to new care models are changing how to think about the collection, analysis, diagnosis, and treatment. Mark Skilton has provided an important link with digital technology and how practitioners need to think in the uses of this technology across industries and bring this into their own field of best practice.” —Professor Dr Christopher James, Professor of Biomedical Engineering, School of Engineering, University of Warwick, UK; Director, Warwick Engineering in Biomedicine; Editor-in-Chief, IET Healthcare Technology Letters “Businesses and the economy are being driven my many forces of change as society, incomes and new regulations disrupt and change how money and markets operate. The ‘digital economy’ is increasingly a central issue in enabling the ‘connected society’ and driving new business models and practices. Mark Skilton’s book provides important practitioner guidance on how to think about digital business and its economic outcomes and implications.” —Dr Alexander Roy, Economist, Strategy Manager, Manchester Airports Group (MAG)
Digital technologies are revolutionizing the business world – challenging existing practices and enabling a new generation of business models. Business in the Digital Economy is an accessible new series of books that tackles the business impacts of technology and the emerging digital economy. Aimed at non-technical, mid-senior executives and business managers, this series will help inform choices and guide decisionmaking on all major technological trends and their implications for business. Series editors: Alan Brown and Mark Thompson Available titles: Predictive Analytics, Data Mining and Big Data Steven Finlay 9781137379290 Digitizing Government Alan Brown, Jerry Fishenden and Mark Thompson 9781137443625 Series ISBN: 9781137395245
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