Business Logic for Sustainability A Food and Beverage Industry Persp
The food and beverage industry is vital to the global economy, but in a society increasingly concerned with sustainable development, it is facing new challenges. This book presents the results of a research project focused on the management challenges tha
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Business Logic for Sustainability A Food and Beverage Industry Perspective Aileen Ionescu-Somers and Ulrich Steger
© Aileen Ionescu-Somers and Ulrich Steger 2008 Foreword © James P. Leape Softcover reprint of the hardcover 1st edition 2008 978-0-230-55131-2 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2008 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries.
ISBN 978-1-349-36214-1 ISBN 978-0-230-58350-4 (eBook) DOI 10.1057/9780230583504 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalogue record for this book is available from the Library of Congress. 10 17
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Contents List of Tables
viii
List of Figures
ix
Acknowledgements
xii
List of Abbreviations
xiv
Foreword by James P. Leape, Director General, WWF International
xvi
Preface
xvii
Executive Summary
xix
Part I
Building the Business Logic
Chapter 1 1 2 3 4 5
6
5
3
Background: the conundrum Conceptual framework 2.1 The BCS project Research questions and objectives Terminology Research instruments 5.1 Survey results 5.2 Interviews with corporate executives and stakeholders 5.3 Participating companies The roadmap
Chapter 2 1 2 3 4
Introduction
1
Industry and Competitive Analysis
Introduction Industry definition and profile Demographics, consumption trends and markets Competitive analysis 4.1 Degree of rivalry 4.2 Barriers to entry 4.3 Threat of substitutes 4.4 Supplier power 4.5 Buyer power Synthesis v
4 6 7 8 9 10 10 11 12 13
15 15 16 17 20 21 22 23 23 24 27
vi Contents
Chapter 3 1 2 3 4 5
6
7
Introduction Industry awareness of sustainable development and issues The fo
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