Business Models and Value Creation in the Book Market
The book as a medium has a special position in the media industry. It is the eldest mass medium and considered to be the medium with the highest cultural value. Despite this exceptional position, the book industry is simultaneously confronted with economi
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Bernd W. Wirtz
Media Management Strategy, Business Models and Case Studies Second Edition
Springer Texts in Business and Economics
Springer Texts in Business and Economics (STBE) delivers high-quality instructional content for undergraduates and graduates in all areas of Business/Management Science and Economics. The series is comprised of self-contained books with a broad and comprehensive coverage that are suitable for class as well as for individual self-study. All texts are authored by established experts in their fields and offer a solid methodological background, often accompanied by problems and exercises.
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Bernd W. Wirtz
Media Management Strategy, Business Models and Case Studies Second Edition
Bernd W. Wirtz Information and Communication Management German University of Administrative Sciences Speyer, Germany
ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business and Economics ISBN 978-3-030-47912-1 ISBN 978-3-030-47913-8 (eBook) https://doi.org/10.1007/978-3-030-47913-8 # The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
Preface
In modern economies, media plays a significant economic and social role. One of the fundamental characteristics of media markets is their increasing dynamics and complexity. Against this background, the textbook media management takes a business management, industry-oriented perspective to better understand the media market. The contents of this textbook are based on the German textbook “Medien- und Internetmanagement”, which was
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