Changing the Rules of the Game Economic, Management and Emerging Iss
The computer games industry is one of the most vibrant industries today whose potential for growth seems inexhaustible. This book adopts a multi-disciplinary approach and captures emerging trends as well as the issues and challenges faced by businesses, t
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Changing the Rules of the Game Economic, Management and Emerging Issues in the Computer Games Industry Edited by
Sabine Hotho Dundee Business School, University of Abertay Dundee, UK
and
Neil McGregor Dundee Business School, University of Abertay Dundee, UK
Selection, introduction and editorial matter © Sabine Hotho and Neil McGregor 2013 Individual chapters © Respective authors 2013 Softcover reprint of the hardcover 1st edition 2000 978-0-230-30353-9 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2013 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-33819-1 DOI 10.1057/9781137318411
ISBN 978-1-137-31841-1 (eBook)
This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Typeset by MPS Limited, Chennai, India.
Contents List of Figures and Tables
vii
Notes on Contributors
ix
Introduction: Emerging Perspectives on an Emerging Industry Sabine Hotho and Neil McGregor 1 Problematizing a Homogeneous Spatial Logic for the Creative Industries: The Case of the Digital Games Industry Katherine Champion 2 Commercial Business Models for a Fast Changing Industry Gregor White and Nicola Searle 3 The Role of the Consumer: From Sales to Co-production Peter Zackariasson and Timothy L. Wilson
1
9
28
48
4 Business Growth, the Internet and Risk Management in the Computer Games Industry Neil McGregor
65
5 ‘Some Companies Are Fine One Day and Gone the Next’: Sustaining Business in the Digital Games Industry Sabine Hotho
82
6 The Role of Creativ
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