Civic Engagement and Social Media Political Participation Beyond Pro
The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whet
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Civic Engagement and Social Media
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Civic Engagement and Social Media Political Participation Beyond Protest Edited by
Julie Uldam and Anne Vestergaard Copenhagen Business School, Denmark
Introduction, selection and editorial matter © Julie Uldam and Anne Vestergaard 2015 Individual chapters © Respective authors 2015 Foreword © W. Lance Bennett 2015 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries.
ISBN 978-1-349-49288-6 ISBN 978-1-137-43416-6 (eBook) DOI 10.1057/9781137434166 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Typeset by MPS Limited, Chennai, India.
Contents List of Figures and Tables
vii
Foreword
viii
Notes on Contributors
xiv
Introduction: Social Media and Civic Engagement Julie Uldam and Anne Vestergaard
1
Part I Formal Modes of Civic Engagement and Cooperation with Institutional Actors 1 Online Activism, CSR and Institutional Change Frank G.A. de Bakker 2 Why Some Political Opportunities Succeed and Others Fail: Bridging Organizational Levels in the Case of Spanish Occupy Itziar Castelló and David Barberá 3 Responsible Retailing in the Greek Crisis? Corporate Engagement, CSR Communication, and Social Media Eleftheria J. Lekakis
23
44
63
Part II Informal Modes of Civic Engagement, Enacting Alternatives and Sustaining Involvement 4 Technologies of Self-Mediation: Affordances and Constraints of Social Media for Protest Movements Bart Cammaerts
87
5 When Narratives Tr
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