Cognitive social capital and absorptive capacity as antecedents of entrepreneurial orientation: a configurational approa

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Cognitive social capital and absorptive capacity as antecedents of entrepreneurial orientation: a configurational approach Job Rodrigo‑Alarcón1 · Gloria Parra‑Requena2 · María José Ruiz‑Ortega2  Received: 5 May 2020 / Revised: 22 July 2020 / Accepted: 27 July 2020 © Eurasia Business and Economics Society 2020

Abstract In this study we contribute to solve a gap in the literature regarding the proposal of new determining factors of entrepreneurial orientation. Specifically, we present a configurational model to explain how entrepreneurial orientation (EO) is developed in a dynamic environment. Based on a sample of companies in the agri-food sector in Spain, this work examines how cognitive social capital and absorptive capacity (ACAP) jointly affect EO in a context of technological dynamism. The configurational approach highlights the existence of configurations or multidimensional sets of elements that are efficient when established in conjunction, as opposed to others that are detrimental to the performance of the company. In this sense, we propose that the combination of cognitive social capital with ACAP heterogeneously affects the influence of technological dynamism on EO through its potential and realized dimensions, which decrease and improve EO, respectively. Therefore, we emphasize the significance of the configurational approach in delving deeper into the connection between internal and external antecedents of EO and the importance of differentiating between potential and realized dimensions of ACAP considering their implications for EO. Keywords  Entrepreneurial orientation · Cognitive social capital · Absorption capacity · Technological dynamism · Configurational approach

* María José Ruiz‑Ortega [email protected] Job Rodrigo‑Alarcón [email protected] Gloria Parra‑Requena [email protected] 1

University of Castilla-La Mancha, 16071 Cuenca, Spain

2

University of Castilla-La Mancha, 02071 Albacete, Spain



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Eurasian Business Review

1 Introduction Entrepreneurial orientation (EO) leads companies to direct their practices and strategic decisions towards the search for new opportunities (Engelen et al. 2015). This orientation represents a strategic position that reflects the processes, practices and behaviors that enable the company to act entrepreneurially (Engelen et al. 2014). Despite the variety of perspectives on its composition, EO is widely recognized as the effort a company makes in innovativeness, proactiveness and risk-taking (Covin and Lumpkin 2011). Given the strength of the evidence for the benefits of EO (Van Doorn et al. 2017; Vafaei-Zadeh et al. 2019), even as a prerequisite for survival (Cefis and Marsili 2005, 2006; Colombelli et al. 2016), various authors have called for deeper research into the antecedents of EO in order to understand the complexity of its origin and development (Covin and Lumpkin 2011; Wales, Gupta and Mousa 2013). Previous literature regarding the antecedents of EO can be divided into two groups. On the one hand, papers that indiv