Commercial Nationalism Selling the Nation and Nationalizing the Sell
This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of national
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Vivienne DIGITAL IDENTITY AND EVERYDAY ACTIVISM Sharing Private Stories with Networked Publics Zala Volcic and Mark Andrejevic COMMERCIAL NATIONALISM Selling the Nation and Nationalizing the Sell
Palgrave Studies in Communication for Social Change Series Standing Order ISBN 978–1–137–36166–0 (hardback) (outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England
Commercial Nationalism Selling the Nation and Nationalizing the Sell Edited by
Zala Volcic Pomona College, USA
and
Mark Andrejevic Pomona College, USA
Selection, introduction, and editorial matter © Zala Volcic and Mark Andrejevic 2016 Individual chapters © Respective authors 2016 Softcover reprint of the hardcover 1st edition 2016 978-1-137-50098-4 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2016 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries.
ISBN 978-1-349-55651-9 ISBN 978-1-137-50099-1 (eBook) DOI 10.1057/9781137500991 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Commercial nationalism : selling the nation and nationalizing the sell / edited by Zala Volcic, Mark Andrejevic. pages cm.— (Palgrave studies in communication for social change) Summary: “One of the crucial sites of contestation in curren
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