Competitive Strategies for Small and Medium Enterprises Increasing C
This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalize
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mpetitive Strategies for Small and Medium Enterprises Increasing Crisis Resilience, Agility and Innovation in Turbulent Times
Competitive Strategies for Small and Medium Enterprises
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Klaus North • Gregorio Varvakis Editors
Competitive Strategies for Small and Medium Enterprises Increasing Crisis Resilience, Agility and Innovation in Turbulent Times
Editors Klaus North Wiesbaden Business School RheinMain University of Applied Sciences Darmstadt Germany
Gregorio Varvakis Dept. of Engineering and Knowledge Mgmt. Universidade Federal de Santa Catarina Trindade, Florian opolis - SC Brazil
ISBN 978-3-319-27301-3 ISBN 978-3-319-27303-7 DOI 10.1007/978-3-319-27303-7
(eBook)
Library of Congress Control Number: 2015957957 Springer Cham Heidelberg New York Dordrecht London © Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Preface
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” This quote by scientist Charles Darwin goes back more than 200 years, yet it is more relevant now than ever. Individuals as well as companies worldwide increasingly have to learn how to cope with ambiguities and a fast changing economic and social environment. Small and medium enterprises are the most important sources of job creation and local development in increasingly knowledge-based economies. As turbulence in globalized economies expands, SMEs will have to learn to sustain competitiveness in this new kind of environment by developing their “dynamic capabilities.” Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments, and case studies of how SMEs in differing economic, social, and cultural context
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