Competitiveness in Emerging Markets Market Dynamics in the Age of Di
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a
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Datis Khajeheian Mike Friedrichsen Wilfried Mödinger Editors
Competitiveness in Emerging Markets Market Dynamics in the Age of Disruptive Technologies
Contributions to Management Science
More information about this series at http://www.springer.com/series/1505
Datis Khajeheian • Mike Friedrichsen • Wilfried M€odinger Editors
Competitiveness in Emerging Markets Market Dynamics in the Age of Disruptive Technologies
Editors Datis Khajeheian University of Teheran Tehran, Iran
Mike Friedrichsen Berlin University of Digital Sciences Berlin, Germany
Wilfried M€odinger Stuttgart Media University Stuttgart, Germany
ISSN 1431-1941 ISSN 2197-716X (electronic) Contributions to Management Science ISBN 978-3-319-71721-0 ISBN 978-3-319-71722-7 (eBook) https://doi.org/10.1007/978-3-319-71722-7 Library of Congress Control Number: 2018937519 © Springer International Publishing AG, part of Springer Nature 2018 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by the registered company Springer International Publishing AG part of Springer Nature. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
To Hadi Zarea, the one without whom this achivement would have never happened. To my father, mother and brother, everything of my life. Datis Khajeheian
Foreword
While in the past decades the pervasive diffusion of a new paradigm based on ICT and automation has led to a dramatic transformation of the competitive challenges in all the industrialized and emerging economies, more recently the massive application of AI and robots to both manufacturing and service industries has implied a new wave of Schumpeterian “creative destructions” across all economic sectors. In this turmoil, media industry is within the bulk of the technological revolution with the main digital players (Facebook, Go
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