Conclusions: Why and How Asian Businesses Will Conquer the World
When analyzing the company cases in this book, six similarities can be found: the corporate culture of the companies, their adaptability, the drive to internationalize, the Triple Helix as a facilitator of their success, the quality of the products, and f
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Multinational Management A Casebook on Asia’s Global Market Leaders
Multinational Management
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Rien T. Segers Editor
Multinational Management A Casebook on Asia’s Global Market Leaders
Editor Rien T. Segers Hanze University Groningen, The Netherlands
ISBN 978-3-319-23011-5 ISBN 978-3-319-23012-2 DOI 10.1007/978-3-319-23012-2
(eBook)
Library of Congress Control Number: 2015960797 Springer Cham Heidelberg New York Dordrecht London # Springer International Publishing Switzerland 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer International Publishing AG Switzerland is part of Springer Science+Business Media (www.springer.com)
Preface
In this book, we want to emphasize that hundreds of emerging Asian companies will reach out to the world and enter the global market in the next decade. At this moment, these new companies are rather unknown in the West. The message of this book is that this will rapidly change. After they have firmly established themselves in their vast home markets in China, India, Japan, South Korea and other Asian countries, they will be knocking at many Western doors. And then the central question arises: are we in the West ready for this development unprecedented in economic history? This book, with its case studies of 13 Asian companies and its explanation of their hidden strategies and successes, contains an incitement to prepare ourselves in the West for the coming era dominated by East Asia. These preparations should consist of serious attempts to understand the cultural identity of major Asian countries. In addition, we should study the corporate culture and business strategies of those Asian companies which will appear in the Western market rather soon. We have selected the most relevant and important companies in this respect. This book results from a research project completed by members of the research group belonging to the chair Asian Business Strategies of the Internatio
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