Contemporary Thoughts on Corporate Branding and Corporate Identity Management
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case s
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T.C. Melewar and Elif Karaosmanoglu
10.1057/9780230583221preview - Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Edited by T C Melewar and Elif Karaosmanolu
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-14
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-14
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
10.1057/9780230583221preview - Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Edited by T C Melewar and Elif Karaosmanolu
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-14
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10.1057/9780230583221preview - Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Edited by T C Melewar and Elif Karaosmanolu
Edited by
T. C. Melewar Brunel Business School, UK
Elif Karaosmano˘glu ITU Faculty of Management, Turkey
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2016-04-14
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
10.1057/9780230583221preview - Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Edited by T C Melewar and Elif Karaosmanolu
Selection and editorial matter © T C Melewar and Elif Karaosmano˘g lu 2008 Individual chapters © contributors 2008 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission.
Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2008 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN-13: 978 0 230 54314 0 hardback hardback ISBN-10: 0 230 54314 6 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Contemporary thoughts on corporate branding and corporate identity management / [edited by] TC Melewar, Elif
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