Corporate Strategy Theory and Practice
This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation. “Corporate Strategy” presents frameworks and co
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Corporate Strategy Theory and Practice
Corporate Strategy
Ulrich Pidun
Corporate Strategy Theory and Practice
Ulrich Pidun Boston Consulting Group Frankfurt am Main, Germany Faculty of Economics and Management Institute of Technology and Management Technical University of Berlin Berlin, Germany
The company examples in this book are based on public information and not related to BCG client projects or relationships. ISBN 978-3-658-25425-4 ISBN 978-3-658-25426-1 https://doi.org/10.1007/978-3-658-25426-1
(eBook)
# Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer Gabler imprint is published by the registered company Springer Fachmedien Wiesbaden GmbH part of Springer Nature. The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany
For my wife Alexandra and children, Sophie, Julius, and Laura.
Acknowledgments
Writing this book would not have been possible without the support of many people. I want to start by thanking my BCG colleagues Axel Roos, Dinesh Khanna, and Ryoji Kimura for giving me the opportunity to embark on this adventure and for supporting me along the entire journey. Thank you for your trust and patronage! The book heavily draws on my experience as a strategy consultant. I’m deeply grateful to all clients and BCG colleagues who worked with me on more than 200 corporate strategy projects over the last 22 years. Thank you for generously sharing your inspiration, questions, insights, and stories! I also want to thank my former and current PhD students Matthias Krühler, Robert Untiedt, Sebastian Schönhaar, Christian Thywissen, Jonas Haug, Peter Hildebrandt, Maximilian Strauch, Adrian Lüthge, Hannah Joos, Cornelius Hafner, and Moritz Belling. You have strongly shaped my understanding of corporate strategy and contributed a number of import
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