Creating the Political Brand
The process of political branding shows how the CPR stance can be implemented. To this end, it is first described how a brand fundamentally should be understood, what its political dimension consists of and how these loose ends can be linked to form a coh
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Johannes Bohnen
Corporate Political Responsibility How Businesses Can Strengthen Democracy for Mutual Benefit
Future of Business and Finance
The Future of Business and Finance book series features professional works aimed at defining, describing and charting the future trends in these fields. The focus is mainly on strategic directions, technological advances, challenges and solutions which may affect the way we do business tomorrow, including the future of sustainability and governance practices. Mainly written by practitioners, consultants and academic thinkers, the books are intended to spark and inform further discussions and developments.
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Johannes Bohnen
Corporate Political Responsibility How Businesses Can Strengthen Democracy for Mutual Benefit
Johannes Bohnen BOHNEN Public Affairs GmbH Berlin, Berlin, Germany
The Work already has been published in 2020 in German language by Springer-Verlag GmbH, DE, part of Springer Nature with the following title: Corporate Political Responsibility (CPR): Wie Unternehmen die Demokratie und damit sich selbst stärken
ISSN 2662-2467 ISSN 2662-2475 (electronic) Future of Business and Finance ISBN 978-3-662-62121-9 ISBN 978-3-662-62122-6 (eBook) https://doi.org/10.1007/978-3-662-62122-6 Originally published by Springer-Verlag Berlin Heidelberg # The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE, part of Springer Nature 2021 This work is subject to copyright. All rights are solely and exclusively licenced by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors, and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is published by the registered company Springer-Verlag GmbH, DE part of Springer Nature. The registered company address is: Heidelberger Platz 3, 14197 Berlin, Germany
To my father, who died far too young
Preface
In more than 25 years of professional and voluntary work at t
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