Creative Business Achieving Your Goals Through Creative Thinking and

While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They

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ACHIEVING YOUR GOALS THROUGH CREATIVE THINKING AND ACTION

Tim Bills and Chris Genasi

C r e a t i ve B u s i n e s s

Also by Chris Genasi: Corporate Community Investment: How to Make Your Business Profitably Popular Winning Reputations: How to be Your Own Spin Doctor

Acknowledgements The various quotes in this book have been taken from the website www.creativityforlife.com. Their assistance is much appreciated. Every effort has been made to trace all the copyright holders but if any have been inadvertently overlooked the publishers will be pleased to make the necessary arrangements at the first opportunity.

C R E AT I V E B U S I N E S S ACHIEVING YOUR GOALS THROUGH CREATIVE THINKING AND ACTION

Tim Bills and Chris Genasi

To Jill, Grace and Louis, and to my parents. (C. G.) To Alicia, Sam, Emily, Mom and Dad; and to Chris for inviting me along for the ride. (T. B.) © Tim Bills and Chris Genasi 2003 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2003 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries.

ISBN 978-0-333-99735-2

ISBN 978-0-230-00108-4 (eBook)

DOI 10.1057/9780230001084 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Bills, Tim, 1961– Creative business: achieving your goals through creative thinking and action / Tim Bills and Chris Genasi. p. cm. Includes bibliographical references and index. ISBN 978-0-333-99735-2 (pbk.) 1. Creative ability in business. I. Genasi, Chris. II. Title. HD53.B55 2003 658.4’063--dc21 2003056340 Editing and origination by Curran Publishing Services, Norwich 10 9 8 7 6 5 4 3 2 1 12 11 10 09 08 07 06 05 04 03

CONTENTS

List of figures and tables Chapter 1

Chapter 2

How creativity can change your world – again Introduction: what is creativity? Creativity matters Creativity

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