Creativity and Cultural Production Issues for Media Practice

Phillip McIntyre presents the latest scholarly research into creativity and creative practice. The book provides insights to media practitioners and policy professionals, looking at television, radio, film, journalism, photography

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Creativity and Cultural Production Issues for Media Practice Phillip McIntyre

© Phillip McIntyre 2012 Softcover reprint of the hardcover 1st edition 2012 978-0-230-27228-6 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2012 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries.

ISBN 978-1-349-32309-8 DOI 10.1057/9780230358614

ISBN 978-0-230-35861-4 (eBook)

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. 10 9 8 7 6 5 4 3 2 1 21 20 19 18 17 16 15 14 13 12

Contents

Acknowledgements

vi

Part I Theories about Creativity and Cultural Production 1 Introductory Perspectives on Creativity

3

2 The Creator as Genius

12

3 Bio-Psychological Perspectives

27

4 Creativity and the Social

41

5 The Cultural View

56

6 Reconceptualising Creativity

69

Part II Issues for Media Practice 7 Agency and Structure: The Case of Radio

89

8 Journalism: Structures and Motivation

103

9 Television: Form, Format and Being Formulaic

118

10 Film: Auteur Theory, Collaboration, Systems

133

11 Photography: Art, Craft and Their Symbiosis

148

12 Popular Music: Creativity and Authenticity

160

13 The Digital Revolution: Copyright and Creativity

176

14 Refocusing Methods for Creative Work

195

Bibliography

211

Index

226

v

Acknowledgements

A book like this, about a topic like this, could not have been made without the contribution of quite a number of people. I would like to thank some of them here. Firstly, let me say that all the professionals I have dealt with at