Cross-Business Synergies A Typology of Cross-Business Synergies and
Currently, the realization of cross-business synergies is one of the most pressing strategic issues on the corporate agenda of multi-business firms. Sebastian Knoll investigates what cross-business synergies actually are and how they are realized successf
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GABLER EDITION WISSENSCHAFT
Sebastian Knoll
Cross-Business Synergies A Typology of Cross-Business Synergies and a Mid-Range Theory of Continuous Growth Synergy Realization
Wirth a foreword by Prof. Dr. Günter Müller-Stewens
GABLER EDITION WISSENSCHAFT
Bibliographic information published by Die Deutsche Nationalbibliothek Die Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the Internet at .
Dissertation Universität St. Gallen, 2008
1st Edition 2008 All rights reserved © Betriebswirtschaftlicher Verlag Dr. Th. Gabler | GWV Fachverlage GmbH, Wiesbaden 2008 Editorial Office: Frauke Schindler / Sabine Schöller Gabler-Verlag is a company of Springer Science+Business Media. www.gabler.de No part of this publication may be reproduced, stored in a retrieval system or transmitted, mechanical, photocopying or otherwise without prior permission of the copyright holder. Registered and/or industrial names, trade names, trade descriptions etc. cited in this publication are part of the law for trade-mark protection and may not be used free in any form or by any means even if this is not specifically marked. Cover design: Regine Zimmer, Dipl.-Designerin, Frankfurt/Main Printed on acid-free paper Printed in Germany ISBN 978-3-8349-0869-8
Foreword
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Foreword In recent years, the realization of cross-business synergies grew into a major concern of corporate management. Asked about their most pressing issues on the corporate agenda, managers from different multi-business firms in industries such as telecommunications, engineering, electronics, finance, energy, and automotive, mentioned the realization of cross-business synergies. Nevertheless, ever since Igor Ansoff introduced cross-business synergies into the field in the 1960s, research in strategy and organization has largely neglected their direct investigation. The questions of what cross-business synergies actually are and how they are realized remain largely unexplored. With this dissertation, the author aims at closing this gap in two steps. As the concept of synergy in the multi-business firm remains underspecified, he first develops a theory-based typology of cross-business synergies. In particular, the author conceptualizes two new types of cross-business synergies, which contrast with the dominant efficiency-focused view of synergy in the multi-business firm (economies of scope): Growth synergies (profitable growth advantages from recombining complementary operative resources across businesses) and corporate management synergies (performance advantages from leveraging corporate management capabilities across businesses). The concept of corporate management synergies is illustrated by a comprehensive case study of General Electric. In a second step, the author focuses on growth synergies and inducts a mid-range theory for their continuous realization from a longitudinal in-depth single case study. He suggests that the continuous realization of growth synergies is associated wit
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