Cultural Goods and the Limits of the Market

In Cultural Goods and the Limits of the Market , Russell Keat presents a theoretical challenge to recent extensions of the market domain and the introduction of commercially modelled forms of organization in areas such as broadcasting, the arts and academ

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Cultural Goods and the Limits of the Market

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Cultural Goods and the Limits of the Market Russell Keat Professor of Political Theory University of Edinburgh

First published in Great Britain 2000 by

MACMILLAN PRESS LTD Houndmills, Basingstoke, Hampshire RG21 6XS and London Companies and representatives throughout the world A catalogue record for this book is available from the British Library. ISBN 978-1-349-40147-5 ISBN 978-0-230-59576-7 (eBook) DOI 10.1057/9780230595767 First published in the United States of America 2000 by ST. MARTIN’S PRESS, LLC, Scholarly and Reference Division, 175 Fifth Avenue, New York, N.Y. 10010 ISBN 978-0-312-23610-6 Library of Congress Cataloging-in-Publication Data Keat, Russell. Cultural goods and the limits of the market / Russell Keat. p. cm. Includes bibliographical references and index. ISBN 978-0-312-23610-6 1. Arts—Economic aspects. 2. Arts—Marketing. 3. Arts and society– –History—20th century. I. Title. NX634 .K43 2000 338.4'77—dc21 00–041501 Chapters 5–8 © Russell Keat 2000 Chapter 1 © Routledge 1991 Chapter 2 © Routledge 1994 Chapter 3 © The White Horse Press 1994 Chapter 4 © Basil Blackwell Publishers 1997 Softcover reprint of the hardcover 1st edition 1997 978-0-333-69225-7 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1P 0LP. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The author has asserted his right to be identified as the author of this work in accordance with the Copyright, Designs and Patents Act 1988. This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. 10 09

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For my mother Joyce Evelyn Keat and in memory of my father Ernest Frank Keat

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Contents Preface

ix

Acknowledgements

xi

Introduction

1

PART I KEEPING THE MARKET AT BAY 1

Consumer Sovereignty and the Integrity of Practices 1 The problem of boundaries 2 Practices and institutions 3 Practices and markets 4 Consumer sovereignty and subjective values

19 19 22 25 29

2

Scepticism, Authority and the Market 1 Elitism, authority and modernity 2 The authority of consumer preferences 3 Cultural practices and consumer sovereignty 4 Cultural practices, well-being and scepticism 5 Scepticism and the market

33 34 38 41 45 49

3

Citizens, Consumers and the Environment: Reflections on The Economy of the Earth 1 Economism and the environment 2 The assimilation of values to preferences 3 Virtues, methods and rationality 4 Cultural values in place