Cultural Intermediaries Audience Participation in Media Organisation
This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As dig
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JONATHON HUTCHINSON
Cultural Intermediaries
Jonathon Hutchinson
Cultural Intermediaries Audience Participation in Media Organisations
Foreword by Gregory Ferrell Lowe
Jonathon Hutchinson University of Sydney Sydney, NSW, Australia
ISBN 978-3-319-66286-2 ISBN 978-3-319-66287-9 (eBook) DOI 10.1007/978-3-319-66287-9 Library of Congress Control Number: 2017950726 © The Editor(s) (if applicable) and The Author(s) 2017 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover credit: Cover design by Samantha Johnson Printed on acid-free paper This Palgrave Macmillan imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For Henry
Foreword
Renewing the meanings and purposes of ‘public service’ in media provision has been the focal concern of scholarship in this area of research since the late 1990s. This book makes an important contribution by applying Pierre Bourdieu’s ideas (1984) about cultural intermediaries working as facilitators, translators and mediators where tensions between diverse stakeholders with respective interests meet. They serve as agents and conduits of change by effectively translating one form of capital into other types, for example, economic capital into social capital. Dr. Hutchinson makes a convincing case for the role of cultural intermediary as an essential focus for public service media [PSM] organizations in adapting to an environment characterized by networked communication systems. The author integrates critical studies on participation in media, cultural studies on the production and consumption of symbolic goods, normative theory on the roles and functions of media, and convergence as a socio-technical phenomenon to construct a framework for the analysis of roles and functions
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