Culture codes of scientific concepts in global scientific online discourse
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Culture codes of scientific concepts in global scientific online discourse Dina I. Spicheva1 · Ekaterina V. Polyanskaya1 Received: 15 October 2019 / Accepted: 18 December 2019 © Springer-Verlag London Ltd., part of Springer Nature 2020
Abstract This paper utilizes Rapaille’s (2006) concept of culture codes and Hall’s (2001) encoding and decoding model of communication to identify the culture codes of scientific concepts in global scientific online discourse. As an example, we attempted to identify the culture codes of the concept of “image”, because this concept can be interpreted in different ways in Russian and international scientific discourse. To identify these codes, we analyzed the interpretations of the concept of “image” in scientific online discourse in Russia and abroad. We studied the titles, key words, and abstracts of papers published in 2014–2018 that appeared in the Russian Science Citation Index (RSCI) and the Scopus abstract and citation database. As a result, we identified the culture codes of the concept of “image” in Russian and international scientific online discourse and compared the culture codes of RSCI-indexed and Scopus-indexed papers. The method we utilized may be used for revealing the culture codes of any scientific concept (using any citation database), which can contribute to revealing and understanding the interpretations of these concepts by researchers from different countries. Keywords Culture code · Scientific online discourse · Researchers · Image · Electronic communications · Scientific concept · Globalization
1 Introduction Contemporary globalized society is characterized by a very high speed of transfer of information in scientific discourse that is becoming more and more international. This is conditioned by the fact that a considerable part of contemporary scientific discourse has moved online and become electronic. Many research papers published by scientists worldwide are indexed in global abstract and citation databases such as Web of Science and Scopus. Many researchers in different parts of the globe may use the same concepts that appear in the electronic abstract and citation databases, but these concepts can be interpreted differently by researchers from different countries because of the different cultural values, traditions, and perceptions that exist in these cultures. This misinterpretation can prevent international researchers from understanding each other’s * Ekaterina V. Polyanskaya [email protected] Dina I. Spicheva [email protected] 1
National Research Tomsk State University, 36 Lenina Avenue, Tomsk 634050, Russian Federation
ideas and receiving the synergetic effect while researching the same concepts. In addition, there is a considerable part of scientific research that exists only within the national borders of specific countries and is not broadcast internationally. These papers reflect the views of researchers who live in a certain country and have particular cultural values. This type of research remains within the co
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