DAM and automated digital video workflows
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DAM and automated digital video workflows Mukul Krishna is responsible for the digital media practice at Frost & Sullivan. He has written extensively on the enterprise content management, digital asset management, video server, video streaming and encoding services, and interactive kiosk markets. He has also led consulting projects in these fields for key clients, has spoken at various speaking engagements on his area of expertise, and is widely quoted in the press, including major publications such as Forbes and the Washington Post.
David Heppe is responsible for running the Workgroup and Enterprise Solutions business at Telestream, a media encoding and workflow automation provider. Following a 7-year history guiding the company’s worldwide sales and marketing programs, Mr. Heppe recently stepped up to President. He has spent nearly 20 years establishing and running business units and sales organizations for companies specializing in computer, telecommunications and video technology. Mr. Heppe holds engineering degrees from the University of Nevada and Stanford, as well as an MBA from Harvard Business School.
Keywords: Integrated asset management, transcoding, workflow automation, centralization, graphics workflow enabler, digital distribution Abstract With the digitization of the broadcast space and the growing number of digital distribution outlets and viewing options available to today’s consumers, the need to effectively manage video assets has never been higher. Digital asset management has become a must-have solution for entities wanting to create greater efficiencies in production, post-production, management, and delivery that ultimately improve the bottom-line. When integrated within an automated file-based video workflow, asset management provides incredible cost savings and efficiencies. Integrating workflow automation into content delivery and facility ingest is analyzed. New graphics workflow enablers that provide the ability to cost-effectively generate customized video content for the growing number of distribution outlets are also examined. Journal of Digital Asset Management (2006) 2, 163–167. doi:10.1057/palgrave.dam.3650024
David Heppe President (Telestream, Inc.) Tel: + 1 530 470 1323 Fax: + 1 530 470 1300 E-mail: [email protected]
Digital asset management (DAM) has come a long way since its inception as a market in the 1990s. Gone are the days when it was perceived as a “nice-to-have” solution, as the digital revolution has pervaded almost every aspect of our lives. Thanks to the digitization of the broadcast space and the advent of technology to stream video from the web to handheld devices, the consumer just can not get enough. The need to manage this ever-growing demand for video has now made asset management a “must have” solution for entities looking at effectively managing their fastgrowing repositories of video to create greater efficiencies in production, post-production, repurposing, management, and delivery, and the monetization that ultimately adds to their bottom-line in an
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