Data and Analytical Approaches
This chapter presents the data and integrated approach to discourse analysis used in this study. It begins with an account of the women’s media examined. It then explains how the key principles of feminist critical discourse analysis, critical stylistics
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Professional Discourses, Gender and Identity in Women’s Media
Melissa Yoong
Professional Discourses, Gender and Identity in Women’s Media
Melissa Yoong School of English University of Nottingham Malaysia Selangor, Malaysia
ISBN 978-3-030-55543-6 ISBN 978-3-030-55544-3 (eBook) https://doi.org/10.1007/978-3-030-55544-3 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Cover illustration: © Melisa Hassan This Palgrave Pivot imprint is published by the registered company Springer Nature Switzerland AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
In memory of my wonderful grandparents, Wang Siew Seng and Francis Leong
Acknowledgements
I am indebted to Louise Mullany and Lucy Jones, who supervised my doctoral thesis which has formed the basis of this book. They were an invaluable source of guidance, support and motivation during my Ph.D., and I continue to be inspired by their work. Without Louise’s encouragement, I would have never contemplated the idea of turning my thesis into a monograph. I am deeply grateful to Sara Mills, Daniel Hunt, Robert Lawson, Kian Ong, Salomy Krishna and the two anonymous reviewers for their generous and perceptive feedback on various iterations of this study; the editorial and production team at Palgrave, especially Cathy Scott, Abarna Antonyraj, Alice Green and Petra Treiber, who made the transition from proposal to book such a smooth one; and the University of Nottingham Malaysia’s School of English for the research support for this project. I want to thank all the researchers and feminist organisations whose work I have cited across the chapters—I was indeed standing on the shoulders of giants as I wrote this book. Thanks also to The Star, Malaysia, and Blu
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