Differential Games in Marketing
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where ob
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INTERNATIONAL SERIES IN QUANTITATIVE MARKETING
Series Editor: Jehoshua Eliashberg The Wharton School University of Pennsylvania Philadelphia, Pennsylvania USA Other books in the series: Chakravarty, A. and Eliashberg, J. Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives Jorgensen, S. and Zaccour, G. Differential Games in Marketing Wind ,Yoram (Jerry) and Green , Paul E. Marketing Research and Modeling: Progress and Prospects Erickson, Gary M.: Dynamic Models of Advertising Competition, 2nd Ed Hanssens, D., Parsons, L., and Schultz, R.: Market Response Models: Econometric and Time Series Analysis, 2nd Ed Mahajan , V. , Muller, E. and Wind, Y. : New-Product Diffusion Models Wierenga, B. and van Bruggen , G.: Marketing Management Support Systems : Principles, Tools, and Implementation Leeflang, P., Wittink, D., Wedel, M. and Naert, P.: Building Models for Marketing Decisions Wedel, M. and Kamakura , w.G .: Market Segmentation, 2nd Ed Wedel, M. and Kamakura, w.G .: Market Segmentation Nguyen, D.: Marketing Decisions Under Uncertainty Laurent, G., Lilien, G.L., Pras, B.: Research Traditions in Marketing Erickson, G.: Dynamic Models of Advertising Competition McCann , J. and Gallagher, J.: Expert Systems for Scanner Data Environments Hanssens, D., Parsons, L., and Schultz , R.: Market Response Models: Econometric and Time Series Analysis Cooper, L. and Nakanishi, M.: Market Share Analysis
DIFFERENTIAL GAMES IN MARKETING
STEFFENJ0RGENSEN
Department of Organization and Management University of Southern Denmark, Odense, Denmark
GEORGESZACCOUR
GERAD and Marketing Department HEC Montreal, Canada
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SPRINGER SCIENCE+BUSINESS MEDIA, LLC
Differential Games in Marketing by Jsrgensen, Steffen and Zaeeour, Georges p.em. Includes index.
ISBN 978-1-46l3-4724-8 ISBN 978-1-4419-8929-1 (eBook) DOI 10.1007/978-1-4419-8929-1
Copyright@2004 Springer Science+Business Media New York Originally published by Kluwer Academic Publisher in 2004 Softcover reprint of the hardcover 1st edition 2004
All rights reserved. No part ofthis work may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, microfilming, recording, or otherwise, without the written permission from the Publisher, with the exception of any material supplied specifically for the purpose ofbeing entered and executed on a computer system, for exclusive use by the purchaser of the work. Permission for books published in Europe: [email protected] Pemlissions tbr books published in the United States of America: [email protected]
Printed on acid-free paper.
To Elisabeth and Thomas (S.J .) and Michele, Louis-Philippe, Suzanne and Alexandre (G.Z.)
Contents
Dedication List of Figures List of Tables Prefuoo
v ix xi xlii
1. INTRODUCTION
1
2. A BRIEF TUTORIAL ON DIFFERENTIAL GAMES
5
3. ADVERTISING MODELS
29
4. PRICING MODELS
65
5. MODELS OF MARKETING CHANNELS
101
6. OTHER APPLICATIONS
129
7. CONCLUSIONS
153
References
161
Author Index
171
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