Digital Business Models Concepts, Models, and the Alphabet Case Stud
The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike. This textbook provides
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Bernd W. Wirtz
Digital Business Models Concepts, Models, and the Alphabet Case Study
Progress in IS
“PROGRESS in IS” encompasses the various areas of Information Systems in theory and practice, presenting cutting-edge advances in the field. It is aimed especially at researchers, doctoral students, and advanced practitioners. The series features both research monographs that make substantial contributions to our state of knowledge and handbooks and other edited volumes, in which a team of experts is organized by one or more leading authorities to write individual chapters on various aspects of the topic. “PROGRESS in IS” is edited by a global team of leading IS experts. The editorial board expressly welcomes new members to this group. Individual volumes in this series are supported by a minimum of two members of the editorial board, and a code of conduct mandatory for all members of the board ensures the quality and cutting-edge nature of the titles published under this series.
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Bernd W. Wirtz
Digital Business Models Concepts, Models, and the Alphabet Case Study
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Bernd W. Wirtz Chair of Information and Communication Management German University of Administrative Sciences Speyer, Germany
This book was prepared with great care. However, it may still include incorrect information. Therefore, the author does not assume any liability for errors and their associated consequences. I am grateful for any related information. Please send your notes to [email protected] ISSN 2196-8705 ISSN 2196-8713 (electronic) Progress in IS ISBN 978-3-030-13004-6 ISBN 978-3-030-13005-3 (eBook) https://doi.org/10.1007/978-3-030-13005-3 Library of Congress Control Number: 2019931979 © Springer Nature Switzerland AG 2019 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Springer imprint is publish
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