Digital Labour and Prosumer Capitalism The US Matrix

In the digital age tasks are increasingly modularised and consumers are increasingly becoming prosumers. Replacing digital labour and prosumption within an American context and the wider political economy, this volume presents a critical account of the fo

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Dynamics of Virtual Work Series Editors: Ursula Huws, Kings College London, UK and Rosalind Gill, City University, UK Olivier Frayssé and Mathieu O’Neil DIGITAL LABOUR AND PROSUMER CAPITALISM The US Matrix Forthcoming Eran Fisher and Christian Fuchs RECONSIDERING VALUE AND LABOUR IN THE DIGITAL AGE Dynamics of Virtual Work Series Series Standing Order ISBN 9781137470805 [hardback] 9781137470812 [paperback] (outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England

Digital Labour and Prosumer Capitalism The US Matrix Edited by Olivier Frayssé Paris-Sorbonne University, France

Mathieu O’Neil University of Canberra, Australia

Selection, introduction and editorial matter © Olivier Frayssé and Mathieu O’Neil 2015 Individual chapters © Contributors 2015 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6-10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2015 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-55860-5 ISBN 978-1-137-47390-5 (eBook) DOI 10.1057/9781137473905

This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress.

Contents Notes on Contributors

vi

Series Preface

ix

Introduction: Hacked in the USA: Prosumption and Digital Labour Olivier Frayssé and Mathieu O’Neil

1

1 Setting the Standar