Digital Strategies in the Pharmaceutical Industry
This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industr
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10.1057/9780230598799preview - Digital Strategies in the Pharmaceutical Industry, Leonard Lerer and Mike Piper
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-12
DIGITAL STRATEGIES IN THE PHARMACEUTICAL INDUSTRY
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-12
DIGITAL STRATEGIES IN THE PHARMACEUTICAL INDUSTRY
10.1057/9780230598799preview - Digital Strategies in the Pharmaceutical Industry, Leonard Lerer and Mike Piper
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-12
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10.1057/9780230598799preview - Digital Strategies in the Pharmaceutical Industry, Leonard Lerer and Mike Piper
Digital Strategies Leonard Lerer and
Mike Piper
10.1057/9780230598799preview - Digital Strategies in the Pharmaceutical Industry, Leonard Lerer and Mike Piper
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-12
IN THE PHARMACEUTICAL INDUSTRY
© Leonard Lerer and Mike Piper 2003 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, 90 Tottenham Court Road, London W1T 4LP.
The authors have asserted their right to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2003 by PALGRAVE MACMILLAN Houndmills, Basingstoke, Hampshire RG21 6XS and 175 Fifth Avenue, New York, N.Y. 10010 Companies and representatives throughout the world PALGRAVE MACMILLAN is the global academic imprint of the Palgrave Macmillan division of St. Martin’s Press, LLC and of Palgrave Macmillan Ltd. Macmillan® is a registered trademark in the United States, United Kingdom and other countries. Palgrave is a registered trademark in the European Union and other countries. ISBN 1–4039–0379–4 hardback This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Editing and origination by Aardvark Editorial, Mendham, Suffolk 10 9 8 7 6 5 4 3 2 1 12 11 10 09 08 07 06 05 04 03 Printed and bound in Great Britain by Creative Print & Design (Wales), Ebbw Vale
10.1057/9780230598799preview - Digital Strategies in the Pharmaceutical Industry, Leonard Lerer and Mike Piper
Copyright material from www.palgraveconnect.com - licensed to npg - PalgraveConnect - 2015-10-12
Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
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