Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions
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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo An Integrated Sociolinguistics Approach
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo
Wei Feng
Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo An Integrated Sociolinguistics Approach
123
Wei Feng School of Foreign Languages Shanxi University Taiyuan, Shanxi Province P. R. China
ISBN 978-981-10-4468-7 DOI 10.1007/978-981-10-4469-4
ISBN 978-981-10-4469-4
(eBook)
Library of Congress Control Number: 2017939537 © Springer Nature Singapore Pte Ltd. 2017 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer Nature Singapore Pte Ltd. The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore
About the Book
This monograph belongs to the outcome of “Research Project Supported by Shanxi Scholarship Council of China”.
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Contents
1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1 The Construction of Corporate Identity in Public Relations . . 1.2 The Rise and Flourish of Social Media . . . . . . . . . . . . . . . . . 1.3 The Emerging, Transforming China and Its Banking Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.4 Scope of Research and Research Objectives . . . . . . . . . . . . . . 1.5 Outline of the Monograph . . . . . . . . . . . . . . . . . . . . . . . . . . .
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1 1 2
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5 9 10
2 Literature Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2 Identity, Corporate Identity and Language Use . . . . . . . . . . .
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