Discussion, conclusions, and outlook
The results of the study presented in this book generally support the relationship between strategic issue diagnosis and strategic action as part of the model of the strategic adaptation process presented in Figure 3.2 (section 3.6). How an economic crisi
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		    Dietmar Sternad
 
 Strategic Adaptation Cross-Cultural Differences in Company Responses to an Economic Crisis
 
 SpringerWienNewYork
 
 Dietmar Sternad Lecturer for International Management and Program Director of the International Business Management Master’s program at Carinthia University of Applied Sciences in Villach, Austria.
 
 This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically those of translation, reprinting, re-use of illustrations, broadcasting, reproduction by photocopying machines or similar means, and storage in data banks.
 
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 © 2011 Springer-Verlag/Wien Printed in Germany
 
 SpringerWienNewYork is part of Springer Science + Business Media springer.at
 
 Copy editing: Mag. Julia Edtbrustner Typesetting: Jung Crossmedia Publishing GmbH, Lahnau, Germany Printing: Strauss GmbH, Mörlenbach, Germany
 
 Printed on acid-free and chlorine-free bleached paper SPIN 80018172
 
 With 25 figures and 47 tables
 
 CIP Data applied for
 
 ISBN 978-3-7091-0454-5 SpringerWienNewYork
 
 Contents
 
 Figures Tables List of abbreviations
 
 1
 
 IX XI XIII
 
 Introduction: Researching strategic adaptation in a cross-cultural context
 
 1
 
 1.1 1.2
 
 Cultural influences on strategic adaptation Overview of the research design
 
 3 6
 
 2
 
 Strategic decision-making, the environment, and national culture: An overview of key concepts
 
 2.1 2.2 2.3 2.4 2.5 2.6
 
 15
 
 2.7 2.8 2.9
 
 Strategy content Strategy process Four perspectives on the strategic decision-making process The environment Environmental change The 2008–09 financial and economic crisis as an exemplified major environmental change Adaptation as a concept in strategic management National culture as an influencing factor on managerial decision-making Summary of the key concepts
 
 16 17 18 21 23 24 27 30 34
 
 3
 
 The strategic adaptation process: a literature review
 
 41
 
 3.1 3.2 3.3 3.4 3.4.1 3.4.2
 
 From environmental determinism to strategic choice Proactive versus passive adaptation Adaptability: real options and dynamic capabilities perspectives Cognitive perspectives of the strategic adaptation process Attention focus Environmental-strategy causal logic
 
 42 43 46 49 51 52
 
 V
 
 Contents
 
 3.5
 
 3.9.1 3.9.2 3.9.3 3.10
 
 The sense-making process Cognitive deficiencies potentially affecting the adaptation process A model of the strategic adaptation process Strategic issue diagnosis Opportunities and threats Urgency and feasibility Political behaviour and conflicts in strategic decision-making processes Politic		
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