Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election
Canada is not immune to political parties using wedge issues to promote their party and incorporate those issues into marketing and branding. In this chapter, three specific wedge issues, immigration, climate change and abortion, are analyzed and consider
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Political Marketing in the 2019 Canadian Federal Election Edited by Jamie Gillies · Vincent Raynauld André Turcotte
Palgrave Studies in Political Marketing and Management Series Editor Jennifer Lees-Marshment Faculty of Arts, Political Studies University of Auckland Auckland, New Zealand
Palgrave Studies in Political Marketing and Management (PalPMM) series publishes high quality and ground-breaking academic research on this growing area of government and political behaviour that attracts increasing attention from scholarship, teachers, the media and the public. It covers political marketing intelligence including polling, focus groups, role play, co-creation, segmentation, voter profiling, stakeholder insight; the political consumer; political management including crisis management, change management, issues management, reputation management, delivery management; political advising; political strategy such as positioning, targeting, market-orientation, political branding; political leadership in all its many different forms and arena; political organization including managing a political office, political HR, internal party marketing; political communication management such as public relations and e-marketing and ethics of political marketing and management. For more information email the series editor Jennifer Lees-Marshment on [email protected] and see https://leesmarshment. wordpress.com/pmm-book-series/. More information about this series at http://www.palgrave.com/gp/series/14601
Jamie Gillies • Vincent Raynauld André Turcotte Editors
Political Marketing in the 2019 Canadian Federal Election
Editors Jamie Gillies Department of Journalism and Communications St. Thomas University Fredericton, NB, Canada André Turcotte School of Journalism and Communication Carleton University Ottawa, ON, Canada
Vincent Raynauld Department of Communication Studies Emerson College Boston, MA, USA Département de Lettres et de Communication Sociale Université du Québec à Trois-Rivières Trois-Rivières, QC, Canada
Palgrave Studies in Political Marketing and Management ISBN 978-3-030-50280-5 ISBN 978-3-030-50281-2 (eBook) https://doi.org/10.1007/978-3-030-50281-2 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefor
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