E-Merging Media Communication and the Media Economy of the Future
After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. A
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E-MERGING MEDIA Communication and the Media Economy of the Future Axel Zerdick · Arnold Picot Klaus Schrape · Jean-Claude Burgelman Roger Silverstone managing editors Valerie Feldmann Christian Wernick Carolin Wolff
E-MERGING MEDIA Communication and the Media Economy of the Future
With 48 Figures and 6 Tables
123
Translator: Rupert Glasgow
Cataloging-in-Publication Data applied for Library of Congress Control Number: 2004113936 A catalog record for this book is available from the Library of Congress. Bibliographic information published by Die Deutsche Bibliothek Die Deutsche Bibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data available in the internet at http.//dnb.ddb.de
ISBN 3-540-23138-2 Springer Berlin Heidelberg New York This work is subject to copyright. All rights are reserved, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilm or in any other way, and storage in data banks. Duplication of this publication or parts thereof is permitted only under the provisions of the German Copyright Law of September 9, 1965, in its current version, and permission for use must always be obtained from Springer-Verlag. Violations are liable for prosecution under the German Copyright Law. Springer is a part of Springer Science + Business Media springeronline.com © Springer-Verlag Berlin Heidelberg 2005 Printed in Germany The use of general descriptive names, registered names, trademarks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. Cover design: Erich Kirchner, Heidelberg Prduction Editor: Helmut Petri Printing: Betz-Druck, Darmstadt SPIN 11323631
42/3130 – 5 4 3 2 1 0 – Printed on acid-free paper
Editorial European Communication Council Report
E-Merging Media Communication and the Media Economy of the Future The Editors: Fellows: Axel Zerdick (1941–2003), Prof. Dr., Institute for Journalism and Communication Science, Free University of Berlin Arnold Picot (born 1944), Prof. Dr. Dres. h.c., Institute for Information, Organisation and Management, Ludwig-Maximilian University of Munich, Email: [email protected] Klaus Schrape (1946–2001), Prof. Dr., Prognos AG Basel, Media and Communication Department Jean-Claude Burgelman (born 1957), Prof. Dr., Institute for Prospective Technological Studies (IPTS), Joint Research Centre – European Commission, ICT Unit, Seville, Email: [email protected] Roger Silverstone (born 1945), Prof., PhD; Chair of Media and Communications, Department of Sociology, London School of Economics, Email: [email protected] Managing Editors: Valerie Feldmann (born 1974), Dipl.-Kffr., M.A., Email: [email protected] Christian Wernick (born 1978), Dipl.-Kfm., Email: [email protected] Carolin Wolff (born 1976), Dipl-Kffr., MBR, Email: [email protected]
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