Effective Strategy Execution Improving Performance with Business
This book demonstrates how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to better performance. It presents the thre
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Bernd Heesen
Effective Strategy Execution Improving Performance with Business Intelligence Second Edition
Management for Professionals
More information about this series at http://www.springer.com/series/10101
Bernd Heesen
Effective Strategy Execution Improving Performance with Business Intelligence Second Edition
Prof. Dr. (University of Phoenix) Bernd Heesen Prescient GmbH Nuremberg, Germany
ISSN 2192-8096 ISSN 2192-810X (electronic) Management for Professionals ISBN 978-3-662-47922-3 ISBN 978-3-662-47923-0 (eBook) DOI 10.1007/978-3-662-47923-0 Library of Congress Control Number: 2015946236 Springer Heidelberg New York Dordrecht London # Springer-Verlag Berlin Heidelberg 2016 This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. Printed on acid-free paper Springer-Verlag GmbH (www.springer.com)
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Preface
Turbulent times create a threat for the survival of organizations while also offering new opportunities. Why do so many companies fail to adapt? How can companies create an environment in which their management receives alerts early enough to adjust their strategy execution before a business tsunami hits? Which communication infrastructure should be established to support the required changes in planning and execution on all affected organizational levels? What kind of IT infrastructure is needed to make this happen? This book presents many examples to demonstrate how an improved strategic management approach, leveraging established management concepts in conjunction with innovative technology solutions, can lead to improved results. Even in non-turbulent times, strategy execution can only be effective if the strategy is understood by the actors, how else should they be able to support it. While vision and mission statements are typically nice to read, they rarely specify in detail what is intended to be accomplished by when and who will be accountable for making it happen. Often strategic goals, e.
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