Electronic Commerce Theory and Practice

This book addresses new trends and innovative aspects in electronic commerce research, including B2B (business to business), B2C (business to customers), Supply Chain Management, Business Process Management, Agent-based E-Commerce, E-Commerce Intelligence

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Makoto Yokoo, Takayuki Ito, Minjie Zhang, Juhnyoung Lee and Tokuro Matsuo (Eds.) Electronic Commerce

Studies in Computational Intelligence, Volume 110 Editor-in-chief Prof. Janusz Kacprzyk Systems Research Institute Polish Academy of Sciences ul. Newelska 6 01-447 Warsaw Poland E-mail: [email protected] Further volumes of this series can be found on our homepage: springer.com Vol. 88. Tina Yu, David Davis, Cem Baydar and Rajkumar Roy (Eds.) Evolutionary Computation in Practice, 2008 ISBN 978-3-540-75770-2

Vol. 99. George Meghabghab and Abraham Kandel Search Engines, Link Analysis, and User’s Web Behavior, 2008 ISBN 978-3-540-77468-6 Vol. 100. Anthony Brabazon and Michael O’Neill (Eds.) Natural Computing in Computational Finance, 2008 ISBN 978-3-540-77476-1

Vol. 89. Ito Takayuki, Hattori Hiromitsu, Zhang Minjie and Matsuo Tokuro (Eds.) Rational, Robust, Secure, 2008 ISBN 978-3-540-76281-2

Vol. 101. Michael Granitzer, Mathias Lux and Marc Spaniol (Eds.) Multimedia Semantics - The Role of Metadata, 2008 ISBN 978-3-540-77472-3

Vol. 90. Simone Marinai and Hiromichi Fujisawa (Eds.) Machine Learning in Document Analysis and Recognition, 2008 ISBN 978-3-540-76279-9

Vol. 102. Carlos Cotta, Simeon Reich, Robert Schaefer and Antoni Ligeza (Eds.) Knowledge-Driven Computing, 2008 ISBN 978-3-540-77474-7

Vol. 91. Horst Bunke, Kandel Abraham and Last Mark (Eds.) Applied Pattern Recognition, 2008 ISBN 978-3-540-76830-2

Vol. 103. Devendra K. Chaturvedi Soft Computing Techniques and its Applications in Electrical Engineering, 2008 ISBN 978-3-540-77480-8

Vol. 92. Ang Yang, Yin Shan and Lam Thu Bui (Eds.) Success in Evolutionary Computation, 2008 ISBN 978-3-540-76285-0 Vol. 93. Manolis Wallace, Marios Angelides and Phivos Mylonas (Eds.) Advances in Semantic Media Adaptation and Personalization, 2008 ISBN 978-3-540-76359-8 Vol. 94. Arpad Kelemen, Ajith Abraham and Yuehui Chen (Eds.) Computational Intelligence in Bioinformatics, 2008 ISBN 978-3-540-76802-9 Vol. 95. Radu Dogaru Systematic Design for Emergence in Cellular Nonlinear Networks, 2008 ISBN 978-3-540-76800-5 Vol. 96. Aboul-Ella Hassanien, Ajith Abraham and Janusz Kacprzyk (Eds.) Computational Intelligence in Multimedia Processing: Recent Advances, 2008 ISBN 978-3-540-76826-5 Vol. 97. Gloria Phillips-Wren, Nikhil Ichalkaranje and Lakhmi C. Jain (Eds.) Intelligent Decision Making: An AI-Based Approach, 2008 ISBN 978-3-540-76829-9 Vol. 98. Ashish Ghosh, Satchidananda Dehuri and Susmita Ghosh (Eds.) Multi-Objective Evolutionary Algorithms for Knowledge Discovery from Databases, 2008 ISBN 978-3-540-77466-2

Vol. 104. Maria Virvou and Lakhmi C. Jain (Eds.) Intelligent Interactive Systems in Knowledge-Based Environment, 2008 ISBN 978-3-540-77470-9 Vol. 105. Wolfgang Guenthner Enhancing Cognitive Assistance Systems with Inertial Measurement Units, 2008 ISBN 978-3-540-76996-5 Vol. 106. Jacqueline Jarvis, Dennis Jarvis, Ralph R¨onnquist and Lakhmi C.